How to Perform Online Reputation Management
Your reputation is your calling card in the online world. The move away from face-to-face business dealings with known community members has made people anxious about doing business with anyone online who has received bad feedback or negative comments. In reality, the same could be said of the brick and mortar world of business. People can bad-mouth any kind of business, but it seems more prevalent in the online world. Many people feel that once they receive a bad reputation, regardless of the reason, they must pursue a different online business or work within the confines of a badly rated business and give up on performing online reputation management. However, there are ways to repair the damage that is done to almost every online business. Let’s face it, there are people out there who are looking for something to complain about and they generally vent everywhere, which may include your website or social media page. When this happens, you need to have some tricks to counter the negativity and make sure that your online reputation remains intact.
There are many ideas about how to perform online reputation management and you can pick and choose the ones that work best for your individual application. The most important thing is to become aware of what your online reputation truly is! Scanning the reviews quickly doesn’t always give you a clear idea of how you’re coming across online. Treat each comment as a bit of marketing information that you can use to improve your business. For example, if a negative review has a hint of truth to it, you may want to respond to the person and assure them that you are pursuing action to fix the problem. Not only will this calm the individual, but it shows the rest of the online community that you are constantly listening to them and growing as a business person. If a negative review is obviously ridiculous, ignoring it is the best method of dealing with it. If you show anger or disrespect, you will look ridiculous as well. Other people will see that the responder is out of line and you won’t need to point that out. Finally, if a negative comment makes claims that are destructive and dishonest about your online business, you have every right to pursue legal action against them. It may sound like an expensive maneuver, but some attorneys may be willing to write an initial letter on their company letterhead that will be enough to cause the responder to retract the negative review.
Positive feedback is the reputation management gold that you are seeking! It would be great to simply sit back and watch it roll in, but sometimes you need to put forth little effort. People who comment online love to have their ideas reinforced. Jump online or hire someone to help you respond to people. Thanking positive responders is a great way to build a lasting relationship and to secure your online reputation. Remember that these are the people who drive your online presence and let them know that you are grateful when you perform online reputation management.